4 expert verified SEO tips you have to try out now
Firstly, what is SEO? SEO or Search Engine Optimization is a tool that helps make our content easily navigable, i.e it is used to top engine searches. For example, you have a cake shop, if you want more customers to visit it you will put the shop where it is easily visible to them. You won’t go and build it somewhere underground will you? SEO is our means of achieving that. My own website was topping engine searches of its name within an hour of creation. Read on to find out how.
A brief introduction to keywords.
Keywords are everything, all your seo depends on the choice, frequency, and the correct usage of them. Keywords are what a person types in search engines to find websites related to what they are asking for. For example, if someone ( potential visitor) typed ‘online cake shop’ all the websites optimized for this search will come on top. Thus, SEO is all about predicting what someone will type when searching, then incorporating that information properly in your content.
- More is the key
Use keywords as much as possible, but stop before you start sounding repetitive. Adding keywords in the title or in the preview line isn’t enough. Try incorporating these magic words wherever needed: In paragraphs, subtitles, image descriptions, Et cetera.
- Search for related topics also
People won’t always use the same words while searching for a topic. Thus we need to broaden our keyword research if we want to get noticed. Use your creativity, think about what relates closely to your topic. For example: for an online cake store you can use words like ‘Birthday cake available online’ ‘cakes for special occasions’ ‘online cake delivery’ etc. Try incorporating these words properly in your content
- Be specific
Small businesses and new websites should use ‘long tailed keywords’ and try to be more specific. Mainly because the search engines show results based on 2 criteria 1. SEO, 2. Views. Keeping this in mind it is more likely that for generalized searches like ‘kitchenware’, ‘best fashion blogs’, well established and big business will be preferred by the software. So what are the things you can do to be more specific? Use long-tailed words like, ‘stainless steel cooking utensils’ ‘latest fashion outfits and ideas for college girls’, Etc.
- Some small tricks you should know
My teacher taught me a few tricks that some professionals don’t even know after years of experience. They have benefited me a lot. I hope you like them and make use of them in your writing.
- Add keywords in the file name of your images
- Put backlinks in the content
- Incorporate keywords in headings and subheadings
So guys this was it: My keyword guide which I have practiced religiously. Do give it a try and please write your suggestions and comments in the comment section below.